15-Point Conversion & Trust Rubric · 2026 Edition
Is Your Trade Website Losing You Work?
Enter your website address. In 20 seconds, our diagnostic scanner tests your site against the 15 non-negotiable conversion features that win high-margin £1,500+ rewires and installations.
[01/05] Testing domain DNS, SSL security certificates & protocol handshake...
[02/05] Evaluating mobile viewport scaling, touch targets & sub-second render velocity...
[03/05] Scanning for NICEIC / NAPIT / Gas Safe accreditation tokens & review signals...
[04/05] Checking mobile tap-to-call dialer & photo-quote funnel intake capability...
[05/05] Auditing Google Maps 3-Pack entities & LocalBusiness semantic schema...
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Your Website is Missing Critical Conversion Features
While your basic layout functions, you are leaking high-ticket rewires and consumer unit upgrades to competitors who make it 5x easier for homeowners to book.
Estimated Opportunity Leak: £3,400/month
01.
Getting The Call (Conversion Mechanics)
4 Key Checks
02.
Winning Their Trust (Accreditations & Social Proof)
6 Key Checks
03.
Dominating Google & Local Maps
5 Key Checks
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We do not believe in charging £3,000 upfront for blind promises. If your territory is open, Dale will engineer a custom interactive mockup of your new electrical growth engine before you commit to anything.